Effects and Varnish Printing

Metallic Effect Printing

Metallic inks give logos and patterns a reflective appearance. We assess the sheen on a sample prepared with the actual background and final coating. Printing on metallised surfaces and foil printing offer other finishes with different results.

Applications

  • Package logos
  • Cover patterns
  • Label highlights
Minimum order quantity
500 pieces
Surface for metallic printing
Measure the reflective strip on the finished product. Narrow lettering and broad colour areas reflect light differently. Choose colours from printed samples of a size similar to the artwork.
Method and appearance
Metallic inks, metallised materials and foil are different processes. Printed samples show their different reflections and finishes.
Metallic colour area
Plan metallic areas with the colours printed over them. Varnish, lamination and other finishing affect the final appearance.
Before printing
Screen preview and reflection
Grey or yellow on a screen cannot show metallic reflection. Approve colour and sheen using an actual print on the intended substrate.
Effect of the top coating
Varnish and lamination can change the metallic effect. Specify finishing order in advance and check fine text and code contrast on a finished sample.

A quotation for your printing project

Start with the product, dimensions and quantity. We can then work through the material and application details together.

Request a quote

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